Posted on: 14 October 2019Share
If you are running a small business, you know how important first impressions are to your customers. The idea people form of your shop in the first few minutes is the one they will struggle to overcome in the future. That means that if the feeling is negative you will almost never win them back, so it is important that you ensure that the facade and exterior of your business is welcoming and professional. Here are a few little touches that are easy to forget but that once you take care of can really take your business to the next level.
Car Park Lines
Car park lines aren't something you probably think about every day, but you should remember for many people this is the very first way they interact with your business. If your customers are confused about where to park or annoyed about uneven car parking spaces then this can severely impact on their willingness to buy from you again, so it's very helpful to you to get your lines professionally painted. The best part is that getting this professionally done is not that expensive. Get some nice car park lines today and never worry about that part of your first impression again.
Neat Front Lawn
Many smaller and more rural businesses have a little patch of grass or garden in front of their business, and often these are left unattended. You might not think it is your responsibility to take care of this area, but in general, councils across Australia view taking care of this patch of grass as falling under your domain. It doesn't take much effort to keep it neatly trimmed. A nice green surface is always a welcome sight when going shopping. so ensure a regular mow is part of your weekly or bi-monthly routine.
Once a customer has parked and made it through the grassy section, the first thing they see is the front of your building. This facade is what can determine whether you get a steady stream of foot traffic or you are avoided like the plague. A good facade should be clear and informative without resorting to gaudiness. One sign with your name in clear letters and perhaps your logo is all that is required. Keep multiple flashing signs that advertise individual products or services to a minimum. Remember that you are trying to sell yourself as a professional service provider, and that starts with how you present yourself.